'The Swedes are also perceived as “socially closed” and “spiritually empty”.'
-Swedish mentality (1989)
On Swedish Culture:
"Lagom
There is a societal code of conduct in Sweden which really has no direct translation. Loosely translated, the word lagom means ‘just enough’, ‘in moderation’, ‘appropriate’ and other synonyms you can pull out of the dictionary. When used in reference to societal behaviour, it means blending in appropriately without extreme displays of emotion."
"Take off your shoes!
You’ll quickly notice that shoes are taken off when entering private residences in Sweden. Some explain it with the simple fact that Swedes spend a lot of time outdoors during winter and are prone to dragging in dirt. Others say it’s a sign of respect for the home. Either way, you might want to think twice before wearing full lace-up boots when visiting folks."
"The state-owned alcohol monopoly
While you can purchase alcoholic drinks in restaurants and bars, if you’d like to take a sip from the bottle in the privacy of your own home, you’ve got only one legal option of buying stronger alcohol, and that’s from one of the roughly 400 state-run liquor stores."
"Skål! – Drinking behavior in Sweden
Swedes have different follow different patterns when it comes consumption of alcohol than, say, Germans have. During the week, or the days before work, it is rather uncommon in Sweden to drink a glass of wine or bottle of beer in the evening. From Monday to Thursday two-third of the population are completely abstinent from any alcohol (SCB). If you drink alcohol during these days, even if it is just a glass of wine, you might get critical looks from your friends. Some might even assume that you are in danger of becoming an alcoholic. But the amounts of drinks that the Swedes stay away from during the week is quickly compensated by drinking higher quantities during the weekend. To see very drunk people on Friday and Saturdays nights on the streets of the inner cities and in front of the pubs is very common. Particularly at closing hour – around 2 a.m. at night – when most pubs have to close, people stumble out of the pubs on their way to the nearest bus stop or taxi. Party = drinking Many Swedes feel the pressure of having to drink alcohol to be able to go out, be social and party. They consider party = drinking. Going to a Swedish night club without being at least a little tipsy is almost unimaginable for many Swedes. If you stand at a bar and order a soda on a weekend you might get comments from people around you asking “Are you going by car?“. To get in the right mood Swedes meet at pre-parties with friends, also because it is much cheaper way to get drunk than buying the expensive drinks in the Swedish bars and clubs. The concept of having a “white week” or “-month”, which means being abstinent from alcohol for certain period of time, is widely spread in Sweden."

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